- All About Community
All About Community
Today we’re keeping it close and covering the big things happening across the Unblocked community. This week, we hosted a private listening party with rap legends Cypress Hill and their NFT buyers. Next week, we have a major launch with Billboard.
Billboard ChartStars drop during the Billboard Music Awards (BBMAs) on Sunday, May 15.
The inside scoop: We’ve partnered with music powerhouse Billboard to create the Billboard ChartStars platform. We’ll be dropping exclusive digital collectibles live during the BBMAs, one of the biggest music events of the year. There will be time-limited drops following the award winner announcements. This is a first-of-a-kind live drop like this. The event is Sunday, May 15 at 8 p.m. ET on NBC. Keep your eyes on the socials of Billboard and Unblocked for more info.
Story of the Week
We hosted rap legends Cypress Hill and their NFT holders for a private virtual hangout, asking questions, hearing stories, and listening to unreleased songs.
The big picture: This was one of the earliest real world examples of how NFTs can bring fans closer to the artist they love, and artists closer to their fans in a new way. We heard about their inspiration for new songs, funny stories, and special moments from their tours. In a surprise move especially for music artists, Sen Dog and Bobo showed up 45 minutes early and gave early attendees a cool surprise. Props to them for showing up big for the fans!
Stat of the week
Number of fans who joined the Cypress Hill listening party. It was a special experience where everyone could speak directly to the group.
Jimmy Johenning is Director of Creative at Unblocked. He’s the one who turns ideas into digital assets you can see. He came to Unblocked from consumer brands like Rotten Tomatoes and Fandango where he led the digital production teams.
Web3 Topic: Community
Community typically involves a shared space where its participants interact, learn, build belonging, and find entertainment. Many NFT projects host their communities in Discord, where there are channels to discuss different topics. In the past year, there’s been many projects hosting IRL events to bring those community members even closer together. The community power of NFTs will have an increasingly strong impact on social interactions online and offline.
And a shoutout to you the reader for being an early supporter of our Unblocked community. We have many big things planned to show you this year.
See you next week.