- Starbucks' Java Journey in the Web3 World
Starbucks' Java Journey in the Web3 World
Starbucks Odyssey leading the charge, Assassin's Creed entry in Web3
What’s happening in the world of Web3 experiences.
🗞️ QUICK BITS 🗞️
1️⃣ Starbucks Odyssey proving out Web3 Loyalty
2️⃣ Curious Addys & Zeneca are launching a creator platform
3️⃣ Assassin's Creed joins the Web3 movement
🚨 MAINSTREAM ADOPTION 🚨
Starbucks, a global leader in coffee, saw an opportunity to step into the world of NFTs and Web3 technologies, aiming to offer a new kind of digital experience to its customers. They faced the challenge of integrating these new technologies into their digital offerings, creating unique and exclusive digital products, and building a lively digital community. To meet these challenges, Starbucks brewed a bold strategy that included launching an NFT marketplace, collaborating with renowned artists and designers, incorporating smart contracts for exclusive perks, and fostering a loyal digital community.
The coffee giant's venture into this realm proved highly successful. The launch of their digital coffee card drops led to increased brand engagement and customer loyalty. Their NFT offerings, due to their scarcity and exclusivity, became high-value digital assets, with some items fetching high prices on secondary markets. Starbucks' innovative approach also caught the attention of major news outlets and industry publications, solidifying their position as pioneers in this digital transition.
🧠 WEB3 WISDOM OF THE WEEK 🧠
NFTs are like digital autographs for your favorite stuff on the internet! They prove you own a unique piece of digital content, just like your signed baseball proves you met your favorite player.
🗳️ POLL OF THE WEEK 🗳️
How often do you use Discord?
🗓️ WEEKLY WRAP UP 🗓️
Imagine trying to paint a masterpiece but not knowing where to get the canvas or brushes. That's how some artists might feel when it comes to creating NFTs. But hold on to your paint palettes, folks! Curious Addys and Zeneca are here to save the day with HeyMint, a super-duper easy platform for artists to create their first NFT collection. It's like the training wheels for NFT newbies. Creators can pick their favorite blockchain, set up an exclusive pre-sale, and even make sure they get royalties. And the best part? Artists don't have to pay a penny to list their collections, and collectors only pay $1 per mint. So, it's as cheap as a dollar store, but with way cooler stuff!
Key Takeaway: Curious Addys and Zeneca are launching HeyMint, a user-friendly platform for creators to easily and affordably mint their first NFT collections.
So, you're a fan of Assassin's Creed and you love NFTs? Well, Ubisoft has your dream come true! They're partnering with Integral Reality Labs to create NFT access passes and physical collectibles for the game. Each NFT, called a "Digital Soul," is like a golden ticket to design your own 3D-printed action figure, all decked out in Assassin's Creed gear. The more rare your NFT, the more awesome stuff you can add to your action figure. The figurines even have a super cool chip that, when tapped with a phone, brings up a digital version of the character. It's like having your video game character jump out of the TV into your living room! Also up for grabs are special "Piece of Eden" passes, giving you exclusive perks like first dibs on new collectibles.
Key Takeaway: Ubisoft and Integral Reality Labs are launching Assassin's Creed NFT access passes and physical collectibles, merging the worlds of gaming and NFTs.
📱TWEET OF THE WEEK 📱
Are these the most iconic apps in web3 ?
— Jereziz (@jerezizzz)
May 15, 2023